3 reasons why your sales team should be texting instead of cold calling 

by Eddy Oser in September 14th, 2020
woman looking at phone beside body of water

A few years ago, Gartner published a report that showed just how powerful SMS marketing could be. Research shows that up to 98% of sms messages sent are typically read, compared to just 20% of emails sent. 

While these statistics have been around for a while (and it is common knowledge that people are more likely to read text messages than emails), very few sales people or marketers actually utilize text messaging as a cornerstone of their growth strategy. 

Here’s a few reasons why text messaging can be a far superior way to engage with customers - and can be more effective than cold calling or email outbound:

Text messaging is less intrusive than calling as a first interaction

People hate being cold called. It's a reason why Google even has a call screening function now - that’s how much people hate it. A cold call can be distracting, disorienting or pull a person out of something they may have been working on. They hate it because it's unsolicited, they are being caught off-guard and it may make them feel flustered. 

Text messaging, on the other hand, is a much more pleasant interaction. The customer is able to glance at the message as it comes in, and respond at their leisure if they so wish. This helps set up a better first impression and smooths the sales process. 

Text messaging helps you reach customers everywhere

Unlike emails which rely on having an internet connection, text messaging works wherever a cell coverage is available. You don’t need to have to download a webpage, or have a working internet connection - which helps you reach more customers much more easily. 

Less is more. Text messaging is effective because it is simple

In today’s world of multimedia omnichannel advertising, text messaging cuts through the noise and engages customers simply because it's simple

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Because it’s so simple, text messaging comes across as much more personal and meaningful. In a world full of distractions, a text message, sent at the right time and with the right level of simplicity and succinctness will cut through the clutter. 

So why aren’t sales teams using text messaging much more often?

 A key reason is that sales people tend to use their personal cell phones to text customers. This has a 2 fold effect:

  1. Sales managers find it harder to track customer conversations and interactions that happen outside of the CRM (which is why email is usually preferred - easier to track in the CRM!)
  2. Using a cell phone to text hundreds of sales leads can be tedious and time consuming - especially if you have to text each and every individual customer and manage multiple conversations - not to mention have to sync all those interactions to your CRM to make sure they are being tracked!

Here’s an idea: Use a text messaging platform! 

Using a text messaging platform like Bitesize helps you manage multiple customer interactions and deal-flow (just as you would in any CRM). 

By connecting to existing CRMs like Salesforce and Hubspot, and even industry specific ones like CDK, VinSolutions, and DealerSocket you can quickly load up your assigned leads and set up personalized text messaging campaigns quickly and effectively. 

Essentially you get to personally text over 500 leads in an instant. 

500 leads,

with a 98% message open rate,

and a 90 second reply time,

translates into a sales funnel that makes money for you effortlessly. 

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