Why text messaging is much more effective than cold calling 

Why text messaging is much more effective than cold calling 

As tech evolves it’s important to center your business needs around innovative change. Sales professionals were long told “Hit the phones!”, but a new way of communication is here, and it is text messaging. Clients are becoming more comfortable with texting than phone calls. As many folks are now accustomed …

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How to run text campaigns that don't require opt-in

How to run text campaigns that don't require opt-in

One of the many reasons why most sales teams don't fully utilize texting as part of their sales campaigns is common misconceptions around TCPA and the use of auto-dialer technology. In this masterclass, Nick Whisler, Partner at Mac Murray and Shuster LLP goes into detail on what TCPA compliance means …

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Here's why your sales team should stop using personal cellphones to text customers

Why sales teams should move away from using personal phones to text customers

The first truth about sales is this: Customers pull the trigger on purchases when they trust the brand, and they trust their salesperson. Creating relationships with prospects is vital to building a healthy sales pipeline. Smart sales folks know that texting is the best way to connect with prospects, even …

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Here's how TCPA-compliant bulk SMS platforms work

Here's how TCPA-compliant bulk SMS platforms work

Text messaging and SMS marketing are incredibly powerful tools for connecting with customers - 97% of text messages are read within 15 minutes which virtually guarantees that your brand will get the eyeballs. Customers (especially millennials) also appreciate cold text messages vs cold calling - it’s more respectful of their …

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Speed to Lead is the #1 metric you're not measuring

Why Speed-to-Lead should be the Most KPI for Sales Teams

When you’re at a store (remember those?) and you ask a salesperson a question, what’s your preference: Do you want them to stand there silently until you go away, and then call you with an answer an hour after you’ve left the store? ..Or do you want the salesperson to …

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3 reasons why your sales team should be texting instead of cold calling 

3 reasons why your sales team should text instead of cold calling

A few years ago, Gartner published a report that showed just how powerful SMS marketing could be. Research shows that up to 98% of sms messages sent are typically read, compared to just 20% of emails sent. While these statistics have been around for a while (and it is common …

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